I can't wait to see this documentary film. Sure it's an inside look to things I'll probably never own (BMW) but I love seeing how things are made and particularly want to see what goes on inside the Apple labs.
I just hope that the Apple portion is not a quick glimpse here, a quick glimpse there and a "So, yea, they make computers in there" sort of quickie. Maybe they'll dig in deep, or as deep as Apple will allow them anyhow, which knowing them, won't be much!
Any snippet is good enough for me though. ;)
World Premiere is March 13-21 at the South by Southwest Film Festival in Austin Texas. Hopefully 'iTunes' shortly thereafter.
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